The wedding industry is certainly feeling the effects of the economic downturn. Still, many of the wedding professionals I speak with are having a good, yet challenging, year. Marketing to brides online still is where you can get a tremendous return-on-investment. Traditional media and traditional advertising isn’t going away anytime soon, but for the most part, after word-of-mouth, your website, your blog, and your email marketing, should be the best source of new leads and new sales.
Chris Jaeger
Marketing To Brides Online
http://www.marketingtobridesonline.com
Here are some select headlines from around the web.
Equality Equals Good Economics
Williams Institute reports economic boost from marriage equality in New Hampshire and New England. Data from the Williams Institute at the UCLA School of Law show that New Hampshire’s decision to extend marriage to same-sex couples will bring an economic windfall to the State. With five New England states now recognizing marriage for same-sex couples, the entire region will experience an overall economic boost of almost $400 million.
2008 Canadian Wedding Industry Award Winner | Union Photographers
Roger Mahler won Best Still Life/Product Photo Award. HURRAY!
NEAWP meeting @ The Vineyard at Florence
Amy Mader, an Austin Wedding Coordinator has organized a really great group of wedding professionals in our area. It’s the NEAWP, and if you work in the wedding industry you should definitely check out the website or blog and become a …
Travel Industry Sees a Bright Future with Destination Weddings
Hotel and resort marketing consultant Rebecca Grinnals says that many hotels and resorts are now eyeing the wedding industry as the demand is very high. Plus, these travel guests do not cancel their reservations. …
Recession hitting the wedding industry
PIGEON FORGE (WATE) — In this economy, a lot of couples just don’t have the money for a big traditional wedding. A survey by The Wedding Report research firm found that the average price paid for tying the knot dropped 24 percent last …
The Big (Expensive) Day – part 1
Don’t just blame it on the bride; the wedding industry succeeds in convincing brides and grooms that they are somehow cheating themselves by not opting for the top of the line options across the board. While planning our wedding last …
Does A Show Like Bridezillas Encourage Bad Behavior : Mobile Beat …
Understanding that much of ‘reality shows’ is not reality, but staged, does the wedding industry need brides-to-be watching a show that gives narcissistic, mean-spirited brides centerstage? Your thoughts… Andy Ebon …
