Over the past 10 years, the Vermont Wedding Association has gained a reputation as the largest and most comprehensive clearinghouse of services, venues and information for couples looking to get married in Vermont. Founded by Judy Risteff, the VWA operates on revenues acquired through membership dues and vendor fees from its bridal shows. Its annual bridal shows held throughout the state showcase more than 100 members, and serve to connect wedding professionals with prospective couples and colleagues alike.

Where do you see your business going in the next year?

In this economy, there’s nowhere to go but up. They say weddings are recession proof, but they’ve definitely gotten smaller. That being said, it’s starting to come back.

What are the major trends and/or obstacles your industry is dealing with?

Brides have become savvier shoppers – thriftier. They start off with a lot more information that they used to. Professionals need to be prepared. There’s a do-it-yourself trend lately, too. While it can save money, it can cost a lot of time, energy, and not always come off as nice or professionally as you’d like. Couples are also trying to save money by looking for alternative, less expensive venues – private homes, outside, state parks. However, we’re starting to see a return to pricier venues.

Do you foresee any hiring this year in your business and industry sector?

I’m seeing more wedding professionals. I’ve gotten many calls from people who are thinking of starting a business. We took a hit last year, but the entrepreneurs are starting to jump in.

Have you seen an increase in local tourism?

We’ve seen destination weddings stay about the same. Sometimes, a “weekend wedding” can be cheaper than a one-day wedding in your hometown. We’re seeing a lot more people sending “save the date” reminders to their guests so they can plan ahead, and make a vacation out of it, which helps out the overall tourism industry since these people are never here just for a day.

Do you find tourists coming to Vermont for different reasons now than before?

I don’t see any big change. People come here for warm hospitality and reasonable pricing. They come here to relax. While it has been off for the last couple years, I see it coming back.

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