July 31, 2010

Two Bright Lights Launches Wedding Industry First: An Introspective Into The Businesses Behind Saying, “I Do”

Two Bright Lights, Inc. recently launched a first for the wedding industry: a robust introspective survey into how the small businesses that comprise the $86 billion dollar industry operate. The goal? To help wedding professionals market their businesses better by fostering a collaborative environment. The difference? Industry titans such as The Knot and Martha Stewart Weddings run surveys routinely to understand brides and their the planning process. Until now, no one has been focusing on gathering the insights related to business-to-business relationships in the wedding industry.

With estimates of 100,000 wedding vendors country wide, the US wedding industry is incredibly fragmented with vendors serving very localized markets. According to WeddingBusinessMarketing.com, more than 95% of wedding businesses fail within the first five years. Although wedding vendors know their craft well, failure rates are high because they often lack knowledge when it comes to running a business, fail to advertise adequately, or advertise ineffectively. With the challenging economic situation, some wedding planners have lost 60% of their business from 2008 highs. In this environment, understanding marketing effectiveness is absolutely critical. The goal of the 2010 Wedding Marketing Effectiveness Survey is to paint a clear picture of how the macro economic factors are impacting the micro economic factors, which tactics are working and which are not. The online survey respondents will include wedding planners, photographers, event designers, florists, venues, catering managers, publicists and destination locations. Survey topics include social networking, search engine optimatization, referral generation, branding, and image management.

The survey is being promoted jointly by industry veteran, Rebecca Grinnals of Engaging Concepts and Two Bright Lights. The survey’s insights will be revealed at Engaging Concepts’ business summit for wedding professionals, engage!10 :: cayman islands, at the Ritz-Carlton Grand Cayman, June 7-10th. In an effort to make sure the findings spark collaboration industry wide, all survey participants will be provided a roadmap outlining how to improve business performance.

About Two Bright Lights
Founded in 2009, Two Bright Lights (TBL) is a subscription-based pioneering online B2B wedding marketing service dedicated to improving marketing efficiency and results for photographers, planners, and vendors. Optimizing the power of social media and networking, Two Bright Lights maximizes networking and referral capabilities through features including image sharing, portfolio development, and inspiration board creation. Additionally, by streamlining the editorial process for Real Wedding features in print and online publications, Two Bright Lights boosts business visibility in a highly-competitive industry. Headquartered in Chicago, Two Bright Lights reaches worldwide through its online presence at www.twobrightlights.com .

Wedding Paper Divas Unveils Top Wedding Trends for 2010

Wedding Themes & Inspirations:

  • Enchanted Forest: The spring bride of 2010 is inspired by the earthy (yet heavenly) feeling of an ethereal wedding. Soft, romantic elements and pastel tones are perfectly accented with fanciful details.
  • Sweet Nostalgia: The “Mad Men”-obsessed bride-to-be is in love with 1950s and 1960s flair for her big day, gathering inspiration from refined-retro style, carnival-chic food and playful decor.
  • Jewel Tones: The glamorous bride loves 2010’s rich jewel tones for a luxurious fall wedding. Plush and pretty peacock inspiration is refined in an elegant but decidedly bold new way to incorporate this look.
  • Dark Romance: For winter 2010, vintage Hollywood glamour and dark fairytale romances are all the rage, with rich red hues, black and white accents and sparkling chandeliers making everything glimmer in a subtle and sophisticated way.

 

Fresh Color Trends

  • Expect to see both classic and fresh, new palettes appearing as top trends for wedding colors, including bold turquoise, coral and peach tones, vintage violet, pumpkin, champagne, pink, ivory and golden yellow.

 

The Rise of the Localista

  • In today’s economy, many couples will move away from the exotic in favor of the practical. Expect destination weddings to take on a new twist with the rise of the “localista.” This bride will plan a local “destination wedding” at a nearby location to celebrate the unique personality of the couple, but also allow easier access for friends and family. 

Shorter Length Leads Wedding Dress Trends

 By Karen Gram, Canwest News Service

From his Seymour Street showroom, Vancouver couture and bridal designer Manuel Mendoza pulls out a gown he designed to illustrate a modern, whimsical approach to a bridal gown.

It’s a strapless, satin, minidress with a stiff bird’s-nest style veil adorning the skirt.

“It is almost like this is the hat,” says Mendoza pointing to the skirt veiling. “The whole idea is a hat, but it is down there.”

Bird’s-nest veils exploded in popularity last year, so Mendoza decided to push the trend in a new direction. The result is sophisticated, yet fun and flirty — far from the poofy, princess styles of the past.

“Poof is out,” he says. Brides coming to his shop want something sleeker, something that shows off their bodies more, adds Mendoza’s associate Alison Hartford.

“A lot of brides are coming to us and saying I have seen all the poofy dresses in the shops. Please can I try on something that will show off my body a bit and not be quite as princess,” she says.

Wedding dresses are so charged with hopes, dreams and little-girl fantasies that finding just the right one can take a bride months. Should it be long or short, sleek or full, traditional or au courant, Vancouver is rich with custom designers who offer flexibility and knowledge about selecting a design that suits the bride and the occasion. They can also incorporate old treasures or features that individually define the bride.

But they also are experts at spotting the trends and even leading them. Here is what four Vancouver designers see for the 2010 wedding season:

Mendoza says the trend in short dresses has doubled recently, accounting for about 20 per cent of the dresses he custom designs now compared to 10 per cent two years back.

“It may have to do with the fact that lately there are a lot of brides who want to get married in Hawaii or Mexico or Belize,” he says. ” You don’t want to carry a big dress to those places.”

But if you want a short dress you have to have fabulous shoes, Mendoza says, adding some of his clients have bought the shoes first and then asked for a dress that shows them off. “The shoes are the jewels of the feet,” he says.

Destination weddings have also influenced the fabrics we see in modern gowns, he says, adding that chiffon really appeals to brides who imagine their dresses blowing in the sea breezes throughout their beach ceremony.

The trend is also to a little less decoration, he says, adding it may have something to do with the economy. “Two years ago it was nothing for us to make a $5,000-$6,000 dress. This year, you could cut the price in half. People are more practical.

“I have been hearing from the industry that the high-priced dresses, the $6-$10-grand dresses are almost impossible to sell.”

Patricia Nayel, a local ecobridal designer, echoes Mendoza’s comments regarding short dresses. But she says brides want them for the reception and stick with something long for the ceremony.

“Almost every designer is coming out with short dresses in their collections,” she says, then adds that she hears from more and more brides who want a sustainable dress, but who don’t want to sacrifice style for it.

Nayel uses fabrics that are reclaimed, recycled, organically grown or made using peace silk which allows the silkworm to live out its natural life cycle. She uses reclaimed silk for her most of her linings.

In terms of style, Nayel sees a big trend in mermaid dresses and A-symmetrical shoulders. After U.S. First Lady Michelle Obama wore a one-shoulder dress for her husband’s inauguration, the look took off. Now glorious variations of it are everywhere.

Strapless gowns are still popular, but they are being replaced by gowns with sheer shoulder straps. They give more support to the bust while still giving the impression of straplessness, she says.

“The strapless dress gives you a lot of boob fat,” she says, “because it has to be so tight.”

Recently married herself, Nayel designed a full-length bubble dress with a simple form-fitted bodice. It’s a great style, says Mendoza, if you stand at least 5-foot-9. If not, you’d need skyscraper heels.

Off-whites and ivories have replaced pure white as the colour of choice, all the designers say. It is softer for fair-skinned brides. Nayel loves the unbleached tones for their natural creaminess. “I haven’t seen a bride buy a cold white in a long time unless she has really dark skin,” she says. Black is the couture trim colour, says Mendoza.

Clara Jang seconds that opinion. The designer behind Clara Couture, whose 2008 Miss Universe gown won awards, has also seen the trend to sheer shoulders. Speaking from Hong Kong where she is attending a trade show, Jang agreed with Mendoza that the A-line has replaced the poofy skirt for 2010, but she says European designers are bringing it back and she expects it to re-emerge here in 2011.

“I prefer the more A-line or trumpet dress,” she says. “It shows off the body more.”

Jang has also noticed a new practicality in brides. They often bring their dresses back after the wedding to have Jang hand dye it or cut it short so it can be used again. She includes that service in the price of the dress.

In her newest designs, Jang incorporated pleating to the bodice to give it a lovely sense of playfulness.

Swarovski crystals dominate the embellishments this year. “They love that bling bling,” says Mendoza. But feathers have also made a big splash, according to Jang.

Shelley Klassen, the designer behind Blushing Designs, estimates that about 10 per cent of her custom business is bridal. Many are clients who were drawn to her party dresses and want something similar for their wedding. They feature simple designs using fine fabrics.

“Some are quite short, some just past the knee, some long,” she says, adding that many of her brides take their weddings to tropical beaches and desire light billowy fabrics.

Klassen has also moved on from the strapless styles of the last few years — at least when she can show her client a better way. Some, however, still prefer a strapless dress.

Bridesmaids and guests often find appropriate dresses at her shop Blushing Boutique.

Vintage is also growing in popularity, says Alison Hartford. Brides want the dress have a story, to incorporate elements from their past or their mother’s or grandmother’s past.

“What makes a dress original is the conversation between the designer and the bride,” adds Mendoza. “It is always nice if the designer has the whole story.”

Frugal weddings a growing trend

By Margaret Fosmoe

 

Tough economic times have affected all areas of American life, including wedding planning, some engaged couples and vendors said Sunday during the Bridal Spectacular at Century Center.

Photographer Pat Brownewell, of Elkhart-based Brownewell Photography, said he’s noticed a trend in the last year or two toward bridal parties demanding rock-bottom rates.

Brownewell said he already offers economical rates, about $900 for a typical wedding.

Still, he said, some bridal parties will hear that price and come back and say: “My budget is $500,” expecting him to match that price. He generally doesn’t.

“I’m already a lower-end photographer,” he said. Cutting those rates means he won’t earn enough money to make the job worth the work, he said.

Bride-to-be Jennifer Burkus, 25, of South Bend, said she and her fiancé intentionally planned a small wedding with about 30 guests for April 3. “Money is tight. I have a daughter,” Burkus said.

To reduce expenses, the couple will be married and have their reception in the same building. The whole event will cost less than $1,000, not including her bridal gown, she said.

Graphic designer Madison Jennifer Clark, of Sturgis, recently started her own business designing wedding invitations. “Everyone seems to be on a budget,” said Clark, a 2009 University of Notre Dame graduate.

“That’s why I started my business. I’m offering a more affordable product,” said Clark, who said she offers competitive prices and relies on a local printer.

She’s also planning her own wedding, which will be July 3. Her parents are paying for the event. “They set a budget and I’m sticking to it,” she said.

Clark’s advice to other brides: “Choose your priorities. Spend most on what you think is most important.”

 For Full Story Click Here

Couples Want Wedding Guests to Invest in Their Lives, Not Their Linens

January 5, 2010 — Gone are the days of registering for crystal and china that will only be used a couple of times a year. Instead, enter the era of the wish registry, and a chance for wedding guests to give newly married couples once in a lifetime experiences, a brighter future and a chance to live their life together to the fullest.

Newly launched UponOurStar (www.uponourstar.com) is the industry’s first wish registry site for brides and grooms-to-be. The site gives couples a platform to express their wedding wishes, and gives wedding guests an opportunity to celebrate the couple’s union by investing in their hopes and dreams. Each year, billions of dollars are spent on store-bought wedding gifts, and while luggage and towels can be useful, an investment in a couple’s future is a far more meaningful way to wish a couple well on the most important day of their lives.

“What’s a fairytale wedding without the granting of a wish or two,” said Mariko Takeuchi, managing director of UponOurStar. “Rather than browsing catalogs and stores to come up with a list of ‘stuff’ traditionally viewed as requirements for starting a life together, couples can share their greatest hopes, dreams and wishes with their friends and family, and enlist their help in making them come true.”

Today’s couples are thinking ‘outside the gift box’ when it comes to selecting what should be on their wedding registry. According to recent statistics and research, most couples get married in their late 20s and are already established, thus eliminating the need for common household items that once dominated traditional gift registries. Instead of appliances and linens, most modern couples would much rather have guests contribute to their commitment to a healthy lifestyle or a college education for their future children. And these are exactly the types of wishes and dreams that UponOurStar wants to help make a reality for couples.

To read full article Click here

Source: www.prwed.com

Wedding Gown Preservation Co. Receives National Production Facility Award

State-Of-The-Art Production Facility Recognized as “A Model of Industrial Production Efficiency”

ENDICOTT, N.Y., Jan. 5 /PRNewswire/ — Endicott-based Wedding Gown Preservation Co. received national recognition last week for their state-of-the-art cleaning and preservation facility. American Drycleaner Magazine awarded them a Special Honor in the category of “Outstanding Production Facility” during an annual contest. The business is locally owned and operated by Sue and Michael Schapiro.

The 18,890-square-foot facility is “a model of industrial production efficiency,” according to Ian Murphy, Editor of American Drycleaner Magazine. Custom-made cleaning equipment, a high-tech rail system, and employees certified in the latest cleaning techniques allow team members to preserve the memories of a couple’s special day for years to come. Quality control procedures, along with computerized tracking, allow for exceptional customer service. “Wedding Gown Preservation Co. continues to be the leader in the industry through continuous improvement and innovation,” says owner Michael Schapiro, who is the third generation of the family business which has been in Endicott since 1913.

To see full article Click here

Sorce: www.prnewswire.com

Not Your Mother’s Wedding

When it came time to say “I do,” these three couples did it their way.
To say that the traditional wedding went out with June Cleaver’s pearls is only partly accurate. Sure, we’re no longer seeing as many pastel bridesmaids’ dresses with dyed-to-match satin pumps. Pachelbel’s “Canon in D” is just as likely these days to be ousted by rap or rock ’n’ roll. Even the traditional bouquet toss is on the endangered-species list…[Read more]

Make Your Wedding And Other Occasions Special And Memorable With Rafi Michael Photography Services

Capturing the precious moments of life is highly important to enjoy the pleasures of nostalgic moments. Are you a person who often take the past photos and cherish those good old moments? Rafi Michael Photography offers their exclusive services in various kinds of photography including wedding, fashion photography, corporate photography. A wedding photographer must foresee the moments to click the gracious occasions correctly. Photographers in Toronto are very talented and know the nitty-gritties when it comes to their profession…[Read more]

Layer upon layer of wedding trends

The average 2009 bride in the U.S. spent $19,500 on her recession-era wedding.
And while that may seem a whopping figure, it’s down from the average $28,000 spent on nuptials in 2007.
Maybe that’s why do-it-yourself weddings are the growing trend, and why other couples are just trying to wait out the economy before saying their I dos…[Read more]