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Here comes the bride, all dressed in white — in a gown she bought online.

Bridal shops on Long Island — like those across the country — are seeing declining sales as they face competition from online retailers take a growing slice of the wedding attire business. The shops are also facing pressures from other factors, including millennials delaying marriage and having more casual weddings that allow bridal parties’ attire to be purchased outside of traditional bridal shops, experts said.

Today, younger consumers are looking for bargains more than heirlooms, local shop owners said.

Full Article: https://www.newsday.com/business/wedding-gown-bridal-shop-online-1.30253689